George's expertise in strategic marketing and development was developed over many years working in different industries, including film and television. His focus is on fintech, micro and early-stage SaaS businesses.
His approach to strategy and marketing has been influenced by travel, a deep curiosity and, in particular, several exceptional mentors. He believes that experimentation is a critical component of effective marketing, always with the goal of getting the right message to the right people at the right time. His varied background gives him the ability to see the bigger picture and to connect the dots between the needs of the client, the marketing tactics that are used and the strategic goals of the business.