The scope of the generational wealth transfer has been reported over and over again. It’s real, it’s substantial and it isn’t news.    

The obvious opportunity is retaining assets, as they pass from parents to children. And the obvious risk is that you aren’t introduced to those children.

But the opportunities and risks are, in fact, more nuanced.

• The hidden opportunity is less about retention and more about engagement. By supporting families in having deeper conversations about the future, you drive engagement. And the impact of engagement is increased referrals.

• The hidden risk is less about getting an introduction to the next generation, and more about whether they like what they find. If the next generation doesn’t feel that your business reflects their needs and challenges, the introduction is a moot point. But engage the younger generation and the impact is also increased referrals, because younger clients refer more than their parents.  

In partnership with the incredible team at TradePMR, we dug into the opportunities and risks and, more importantly, the actions you can take.

Access the full report here.

Are You Missing Opportunities?

At Absolute Engagement, we see the opportunities, understand the risks and can help you take action.  

‍Guidance. We work with leadership teams to audit the business and identify the untapped opportunities associated with generational wealth transfer.

‍Training. We provide conference presentations or firm-specific workshops to help advisors, and their teams, take meaningful action.

If you’re a firm leader and interested in learning more about the following, please reach out.

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