The presentation starts with a core set of beliefs.
- In an industry in which 89% of clients say they are satisfied with their advisory relationship, good isn’t good enough
- 'Great service’ is table stakes; advisors need to focus on a great experience
- A great experience is co-created with clients
- Rather than relying on what advisors believe clients want and need, they need to integrate the voice of the client to find out
We'll examine what it means to integrate the voice of the client in an advisory business, the range of tactics that can be used (from advisory boards, to interviews, to surveys) and exactly how advisors can connect the dots between the input they receive from clients to the actions that will drive both engagement and growth.